My story

JoJo & Loretta was inspired by a lifelong love of the ocean, sunshine and natural living.

Growing up in Southern California, I spent countless days soaking up the sun, swimming in the Pacific Ocean, collecting seashells, and feeling completely at peace near the water. The beach has always felt like home - calming, beautiful, and grounding. That coastal spirit continues to inspire everything I create.

What began as a passion of natural ingredients and handcrafted skincare slowly grew into JoJo & Loretta - a small batch soap and body company rooted in simplicity.

I believe skincare should feel nourishing, beautiful and intentional. Every product is thoughtfully handcrafted in small batches in Foresthill, California using selected ingredients inspired by nature. From creamy tallow and goat milk soaps and tallow body care to ocean inspire designs and scents, each item is made with love and attention to detail.

Thank you for supporting my small business and being part of my story.